Founded by Denise Coates in 2000, Bet365 is the world’s leading online betting company, earning over 1.3 billion pounds in revenue in 2014 alone. Despite its already impressive revenue steam and customer base the site continues to grow, with the Sunday Times Profit Track rating it third among the fastest growing UK private companies in terms of profit growth.
Bet365 is unique in that it offers an enormous quantity of different software platforms, these are as follows: Playtech, WagerLogic, Microgaming, NetEnt, Boss Media, Electracade, NeoGames, Ash Gaming, Finsoft, Cryptologic (WagerLogic), Virtue Fusion, Betsoft, GTS, Bally, Play'n GO, IGT (WagerWorks), WMS (Williams Interactive), NextGen Gaming, Realistic Games, Blueprint Gaming, Endemol Games, Genesis Gaming, Leander Games, Quickspin, Rabcat, 2 By 2 Gaming, JPM Interactive, Eyecon, Big Time Gaming and Odobo.
Use of Bet356 is limited in the following countries: Afghanistan, American Samoa, Angola, Australia, Belgium, Burundi, Cambodia, Chad, Congo – Brazzaville, Congo, Eritrea, France, French Guiana, Guadalupe, Guinea-Bissau, Haiti, Hong Kong, Iran, Iraq, Libya, Martinique, Monaco, Myanmar, Netherlands, North Korea, Philippines, Portugal, Puerto Rico, Singapore, Somalia, South Africa, Sudan, Syria, Tajikistan, Turkey, Turkmenistan, U.S. Virgin Islands, United States, Uzbekistan, Venezuela, Yemen and Zimbabwe.
Bet 365 holds two licenses with the Gibraltar Regulatory Authority and the UK Gambling Commission.
The founder Denise Coates is the daughter of Peter Coates, a successful English business and current Chairman of the Stoke City Football Club. Denise gained experience in the world of gambling from working in her father’s bookmaking firm, Provincial Racing, which she then extrapolated and built upon into the world of online betting.
The Bet365 business itself was started from a loan Denise had taken from the Royal Bank of Scotland against the already existing Coates betting business, which was later sold off to pay back the entirety of the loan.
Bet365 has a registered location of Unit 1.1, First Floor, Watersport Place, 2 Europort Avenue, Gibraltar.
The casino operates entirely through its online system, which can be separated into the sports betting and casino services. The site allows betting on both major and minor racing tacks all over the world, including hound and horse racing in the UK, Australia, Ireland and the United States.
They also offer an online phone app for both Apple and Android devices that can be used to place bets on racing or access the poker room, casino and bingo hall.
Bet365 offers the following forms of deposit: Bank Wire Transfer, Cheque, Maestro, MasterCard, Neteller, Paysafe Card, Ukash, Visa, Entropay, Skrill, Fast Bank Transfer, GiroPay, iDebit, Online Bank Transfer, PayPal, Skrill 1-Tap and Visa Debit.
Bet 365 is available in the following languages: Bulgarian, Chinese, Czech, Danish, English, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Slovak, Greek, Romanian and Dutch.
Games offered by Bet365 are numerous and far outweigh almost all other gaming sites. With this comes the usual selection of casino games. These include pokies, card games, table games, keno and bingo. Also included are a multitude of live dealers.
What really impresses is the sheer amount of sport betting on offer by Bet365. Race betting covers both minor and major races of hounds and horses in Australia, UK, US, and Ireland. Other betting services are offered for many other sports including, but not limited to, Australian Rules, Badminton, Basketball, Baseball, Boxing, Cricket, Cycling, E-Sports, Golf, Hockey, Motor Racing, Pool, Poker, Soccer, Tennis and Volleyball.
The games sections for Bet365.
The sports section for Bet365, which has a completely different layout.
Bet365 comes with a robust FAQ to help with any basic questions the user might have regarding games, accounts or technical issues, in addition to a variety of other help services. These include a live 24/7 chat line, a telephone call line, 24/7 email support and even the ability to communicate by post.
The large number of support staff on call also means that problems or queries are responded too far faster than those of many other online betting services, and in many cases these response times rival what could be reasonably expected from a larger physical betting business.
Their customer support service is well suited to foreign language speakers, with support offered in 17 major languages.
Bet 365 also offers a section on problem gambling. This section covers advice, deposit limits, reality checks, time-out and self-exclusion.
Bet365 Casino Design and Usability
The website itself has definite roots in older forms of webpages when it comes to display and usability, and this is absolutely a positive thing. No huge, annoying and bandwidth sucked pop-ups or video advertisements slow down the experience.
This, combined with a simple to use layout with large buttons and easy follow instructions means less time wasted finding your way around and waiting for pages to load and more time spent betting. This is especially a boon for mobile devices without access to the app, as it won’t burn through your data cap like some sites will.
This gives the impression of being born out of necessity, as the sheer quantity of games and information offered requires a concise layout/
Bet365 has a lot to offer in the way of an online live casino. At any given time there are upwards of six dealers operating over live video feed to give you that in-casino experience from the comfort of your own home, or wherever you choose to game from.
The games offered live are Hi-Lo, Roulette, Blackjack, Baccarat, Hold Em, and Sic Bo. This is a service offered 24-7, with the games staying active while the women who deal (and they are all women) operate in shifts.
These games are separated into both European and Asian dealers, as per customer preference.
The mobile app operates in much the same way as the main site, with obvious changes built in to accommodate the smaller screen and more limited rates of data transmission available to mobile devices. These can be ignored if not applicable to each user.
These can be accessed using a shared account from the main site and are available for both Android and Apple systems. To find these apps you can search on the Google Play or Apple App Store, depending on your device. Note that while these apps are extremely helpful they are not strictly necessary, as the main site can also be accessed by most standard mobile devices.
The app offered by Bet365 works on the following main systems: Apple iOS version 7.0.X and above, Android 3.X and above, Windows Phone version 7 and above, and Blackberry OS10 and above. You should also be sure to be running the most up-to-date version of browser software.
HOW TO REGISTER
Registering for an account on for Bet365 requires only a short visit to their website and the filling out of a single page form.
The first half of the Bet365 registration form.
And the second half.
The fastest of these methods are through E-Wallets, with time being around 0-24 hours, with credit/debit card withdrawal being around 1-3 days, bank transfers being 2-10 and Cheques taking 5-28 days. These are all on top of a 0-24 hour pending time.
There is no withdrawal limit for Bet365 Casino.
Wagering requirements for sport games sit at 3x deposit plus bonus, while the casino wagering requirement sits at a lot 20x deposit plus bonus.
The first bonus on offer is a 100% bonus on the first deposit, up to $200. This is not offered to players residing in Russia, South Korea and Taiwan.
Their other running bonus at this time is a $1,000,000 Slots Giveaway. For this promotion prize tickets are given out for every $12 places on qualifying games, with some games offering double tickets. On certain dates over the next moth there are draws in which cash prizes draw from the million dollar total prize pool.
Our Experience and General Reviews
My personal experience was one of initial frustration, with the signup form not working on one my browsers. Once this issue was resolved I was nothing but impressed by the offerings, speed and simplistic design of Bet365.
User reviews for this casino have been overwhelming positive. Users praise the speed and convenience of the website and the app, saying that the amount of popularity and money that go into the organization is evident from their quick turnaround times and quality service. In fact, many of the online reviews place Bet365 at the very top of its field, with very few reliable detractors.
COMPARISON TO OTHER CASINOS
Given the popularity and success of Bet365 it almost feels unfair to give it direct comparisons to other sites. The revenue gained by its position of one of if not the most popular allows it a level of customer support and constant additions, fixes and modifications that are simply not financially viable to smaller businesses.
The sports betting section is especially impressive, as is the low wagering requirements. These, in our opinion, easily make up for the low level of bonuses.
General consensus on the various online rating boards cover much of what has been indicated in this article, that Bet365 is one of the best available, with trusted staff and high standards of operation.
Betshoot.com has it at 4.5/5 stars, the usually very critical askgamblers.com has it at 8/10 and bettingexpert.com has it at 5/5 stars.
As such a major and profitable business, Bet365 maintains a large and active social media presence on the major social media platforms. Their Facebook page has over 700,000 likes and posts updates almost daily, with their Twitter page having over 347,000 followers.
The very active Facebook page for Bet365.
And the equally active and followed Twitter page.
Quality seems to be the name of the game with Bet365, owned and operated by those who care about the things that matter to their customers, and it shows. Their extra services sit among the best, as do low wagering requirements and games on offer. Fantastic for casino and sports bets alike.
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